撰文：錢玉娟
自2015年我國將“互聯(lián)網(wǎng)＋”列入政府行動計劃以來，不到一年半的時間里，帶來了理念和市場的巨大變化：“互聯(lián)網(wǎng)＋”正在以幾何級的速度融合滲透，幾乎所有的領(lǐng)域都在思考和對待其融入所引致的變化。我們的生活方式、生產(chǎn)方式以及社會管理不僅被逐步變化，就連新常態(tài)下的中國經(jīng)濟都因“互聯(lián)網(wǎng)＋”而引來縷縷春風。
Since the “Internet Plus” was included in the government initiatives in 2015, China has seensignificant changes to its concept and market in less than half a year —“Internet Plus” is being integrated and penetrated at an exponential rate into almost all the fields that are also thinking and adapting to the changes the integration of “Internet Plus” enables our lifestyle, production mode and social management to be changed gradually, while making China’s economy reborn under the “new normal”.
從近兩年的中國國際高新技術(shù)成果交易會上來看，“互聯(lián)網(wǎng)+”展區(qū)內(nèi)，繼續(xù)從交通、健康、制造、金融、商貿(mào)、物流、文化、公共服務(wù)等傳統(tǒng)行業(yè)結(jié)合互聯(lián)網(wǎng)技術(shù)的創(chuàng)新產(chǎn)品及解決方案戶進行了展示，為與會者帶來了更為豐富的“互聯(lián)網(wǎng)+”創(chuàng)新體驗。
In view of theprevious two versions of China Hi-tech Fair (CHTF), the demonstrations on “Internet Plus” have been increasingly on the rise. In particular, the “Internet Plus” Pavilion at this year’s 18th CHTF is seeing a continuity of demonstrations on innovative products and solutions from transportation, health, manufacturing, finance, commerce and trade, logistics, culture and public service, in combination with Internet technologies, bringing much richer “Internet Plus” innovative experience to attendees.
來自廣州的新節(jié)奏智能科技股份有限公司已經(jīng)多次參加高交會，今年又攜體感操控技術(shù)、3D技術(shù)和AR增強現(xiàn)實技術(shù)于一身的N-shoe體感學習機亮相，旨在為兒童創(chuàng)造一種全新的情景式、沉浸式、交互式學習方式。新節(jié)奏智能創(chuàng)始人兼董事副總經(jīng)理陳劍華告訴《高交會日報》，“互聯(lián)網(wǎng)+教育”是全新的教育方式，體感技術(shù)只是實現(xiàn)教育方式的一種方式或手段，未來還將以內(nèi)容為核心，容和打破現(xiàn)有傳統(tǒng)教育以及教學工具的局限，讓孩子在運動或游戲中健康地生活學習。
Guangzhou-based Newtempo that has participated in the CHTF many times is presenting its N-show somatosensory learning machine integrating collective sense control technology,3D technology and Augmented Reality (AR) technology at CHTF 2016, which is designed to create a new style of scene-based, immersed and interactive learning. Chen Jianhua, Founder and Deputy Managing Director of Newtempo, told the CHTF Daily that “Internet plus Education” is a new education method, and somatosensory technology is one of the ways or means to achieve it. In the future, content will continue to be at the core, combined with breaking tools, allowing children to live and study heavily in sports or interactive games.
“我們欣喜地看到用戶對于產(chǎn)品的接受度，以及產(chǎn)品為用戶的操作行為習慣帶來的改變?！痹陉悇θA看來，幾乎各行各業(yè)都在進行“互聯(lián)網(wǎng)+”的創(chuàng)新改造，“但應(yīng)避免讓消費者被動接受創(chuàng)新，而是讓他們?nèi)ブ鲃芋w驗創(chuàng)新?！标悇θA認為，想要通過“互聯(lián)網(wǎng)＋”創(chuàng)新謀求轉(zhuǎn)型的企業(yè)，不應(yīng)以市場利益為驅(qū)動，而要以用戶為核心驅(qū)動，做出實用的“互聯(lián)網(wǎng)＋”產(chǎn)品才是關(guān)鍵。
In the view of Chen Jianhua, Founder and Deputy Managing Director of Newtempo, the innovationand reformation around “Internet Plus” are in the pipeline across almost all walks of life. “We are pleased to see the acceptance of our products by our users as well as the changes products bring to their operating habits. However, we should encourage consumers to actively embracing innovation,” said Chen. Enterprises who want to pursue transformation through “Internet Plus” innovation should not be market interest-driven but user-focused. Therefore, it is the key to create practical “Internet Plus” products.
毋庸贅言，我國不少傳統(tǒng)行業(yè)或企業(yè)嘗試“互聯(lián)網(wǎng)+”技術(shù)或產(chǎn)品創(chuàng)新后，在為用戶提供全新體驗方式、為企業(yè)品牌帶來更多價值的同時，又進一步助力原來的傳統(tǒng)品牌成功轉(zhuǎn)型。但陳劍華強調(diào)，探索“互聯(lián)網(wǎng)＋”不應(yīng)該成為企業(yè)的一種負擔，更應(yīng)該被看做是動力或催化劑。
After attempt to “Internet Plus” technology or product innovation, needless to say, China’s large number of traditional industries or enterprises offer a new experience mode and bring more values to their brand, while further helping traditional brands with successful transformation. “Internet Plus”, however, should not be a burden to enterprises, but should be viewed as a driving for ceor catalyst.
無論是高交會上出現(xiàn)的優(yōu)秀“互聯(lián)網(wǎng)＋”企業(yè)或項目，還是舉國上下正努力為之探索的高新科技企業(yè)團隊或人才，數(shù)不勝數(shù)。事實證明，互聯(lián)網(wǎng)已經(jīng)不單單是創(chuàng)新產(chǎn)品、塑造品牌、傳播文化的工具，伴隨互聯(lián)網(wǎng)應(yīng)用日新月異的發(fā)展，信息交互逐步加速由“人機交互”向“人人交互”轉(zhuǎn)變，以便實現(xiàn)虛擬世界與現(xiàn)實世界的深度融合。
There are numerous outstanding “Internet Plus” enterprises or projects at CHTF and hi-tech corporate teams or professionals that the whole country is striving to explore. As it turns out, Internet is not just a tool to create innovative products, build brands and disseminate culture. With the evolving development of internet applications, information from “human-computer interaction” to “human-human interaction “ to enable in-depth integration of the virtual world with the real world.
陳劍華作為其中的參與者與實踐者，親身感受著“互聯(lián)網(wǎng)+”對行業(yè)、市場、消費生活等帶來的變革。在他看來，企業(yè)的經(jīng)營思路、管理模式以及產(chǎn)品創(chuàng)新，在順應(yīng)市場需求的同時，更應(yīng)時刻把握互聯(lián)網(wǎng)帶來的機遇與挑戰(zhàn)，這或?qū)㈥P(guān)乎著企業(yè)自身未來能否在國內(nèi)外競爭中贏得主動權(quán)、保持快速與健康發(fā)展的關(guān)鍵所在。
As a player in “Internet Plus”, Chen jianhua has a first-hand experience of the changes “Internet Plus” bring to industries, markets and life of consumers. In his view, operational idea, management mode and product innovational of an enterprise should not only respond to market demands, but also seize any opportunities and challenges the internet brings at any moment. This might be the key to determining whether enterprises can win the initiative and keep fast and sound development in the competition at home and abroad or not.
截圖如下：
